Daily Archives: September 17, 2009

Mr. Sheri’s almost as upset as you are, dear.

“It’s not quite the full Ginsburg, but Barack Obama will dominate the news on Sunday, and in more than one language.
The president’s talk show blitz sent me to Google, where I found pieces about the danger of overexposure dating back to March.”

Did you say Overexposed ?

Ah that brings back memories of Cleo Moore — who had quite a political career of her own. Here she is campaining.

“Clearly, the White House has made its choice. Obama will hit the airwaves whenever he can, as often as he can, in as many formats as he can, any time he’s got something to sell. Which is pretty much all the time. “

Perhaps a new spokesmodel is needed.

“Can I just take a moment to recall all the people who wrote pre-inaugural stories about how Obama was going to use his Web savvy to bypass the mainstream media? The guy lives in the MSM. I’m glad I deflected one editor’s suggestion that I write a similar piece.
I raised the question a few months back whether Obama was diluting his impact by constantly popping up on the tube. He’d already done ESPN, Leno, the network anchors, “60 Minutes” and a slew of other programs. Then there was NBC’s day in the life, ABC’s town hall forum, the four prime-time news conferences, the comedy bits for Conan and Colbert, and on and on.”

Hey, there are plenty of comedy bits here, no?

“Now, after the health care address to Congress and sitdowns with Steve Kroft of “60 Minutes” and CNBC’s John Harwood, Obama’s schedule includes “Meet the Press,” “Face the Nation,” “This Week,” “State of the Union” and a Univision show–everything but “Fox News Sunday.” And in case that doesn’t provide enough pop, he’ll do Letterman on Monday”

And as we all know, nothing “pops” like a musical.

“Will Obama wear out his welcome? Will viewers tire of his message? Would it be better to do one Sunday show every week than four major networks on the same day? “

Hey, isn’t Lou Dobbs on every day? He should go on his show, right?

“The White House view is that in a fragmented media universe, the president needs to be out there reaching difference audiences in different venues. Obviously Letterman reaches a different crowd than Bob Schieffer on the same network.”

So does Howard Stern. Should he go there?

“But here’s the wrinkle. Obama may want to drive a message on Sunday about health care reform and how the economy is turning around. The hosts, however, can ask about whatever they want, from Jimmy Carter saying many of the president’s critics are racists to Obama calling Kanye West a jackass. One of those other subjects could generate the headlines. But that is the price of admission. “

to the Midway. . .

“ABC quotes Republican strategist Kevin Madden as saying: “I think the worry is it’s gone beyond overexposure and now we have what I would call the ‘Obama omnipresence.’ You almost can’t escape this president. It goes beyond just cable news and it goes into whether or not you’re flipping on ESPN and you’re seeing him talk about basketball or you turn on the Lifetime channel and you hear what Michelle Obama is wearing this week. And I think that begins to wear on a lot of people.”

Those kids and their dog are really wearing.


“The polls show that most people like Obama. His challenge is to get them to have more confidence in his policies.
Time’s James Poniewozik questions the value of All Obama All The Time:
“Is this a good idea? Should he just but a 24-hour webcam in the White House and be done with it? “

Oh we’ve seen your webcams.

“I kid, but I am on record as saying that those who knock the President for ‘overexposure’ miss an important fact about the media today. Overexposure is the point. The audience is fragmented. The way to get through is to reach this audience here and that one there, and that one there.
“Appearing on five Sunday shows, on the other hand, seems like a different strategy. Sure, they’re separate shows, but they have similar kinds of audiences. (Excepting, say, a language difference for Univision.) It’s not like doing 60 Minutes and then an entertainment show. It begins to take on the appearance of media-messaging as hot-dog-eating contest, as if Obama is setting a record to prove that he can . . .
“You may have noticed, by the way, the one notable omission from his schedule: Fox News. I think this is a mistake”

Oh really? Fox covers Obama all the time. Haven’t you seen their news reports?

“The perception may be that Fox is a nest of Obama-haters whose audience is monolithically opposed to him, but I think he would only benefit from being perceived to have the stones to do Fox and do it regularly. His campaign interview with Bill O’Reilly was tough–and it was the best interview he gave in the whole campaign cycle.”

Therefore he should go on Glenn Beck, right?

“Washington Monthly’s Steve Benen disagrees on both counts:
“I tend to think this is a good strategy. There will be plenty of pundits talking about the president being ‘over-exposed,’ but having the president in front of the public, making the case for his own agenda, seems wise. Why hit five networks? Because news consumers are fragmented, and reaching a large audience requires making the rounds.”
As for Fox, “the White House would be wise to ignore Poniewozik’s advice. Fox News isn’t even a news network — it’s a propaganda outlet that just finished promoting a right-wing march on Washington. The network exists as an appendage of the Republican Party. For the president to reward the network with ‘regular’ interviews makes about as much sense as chatting with Limbaugh or the Weekly Standard, and expecting quality journalism with professional standards.”
Well, but don’t forget that Chris Wallace was widely respected when he worked for NBC and ABC. “

As opposed to now.

No, Mr. Sheri. President Obama should take a cue for the Mrs. and do some gardening. Isn’t that right ladies?